Mimar Baby

Historical Marketing Material Policy

 

Last updated: 10th November 2025

 

1. Purpose


Browns Sports Resort (“Browns”, “we”, “our”) maintains this Historical Marketing Material Policy to explain how we collect, store, and use photos, videos, and other promotional materials that document the history and legacy of our resort and training facilities.

These materials are an essential part of Browns’ identity, demonstrating our long-standing collaboration with professional, amateur, and educational sports teams, as well as our hospitality and health club services. We use photos and videos for archival, historical, or brand storytelling.

 

2. Scope


This policy applies to all forms of media content (including photographs, videos, promotional materials, and testimonials) collected or created by Browns Sports Resort over the last 25+ years in operation, whether captured by our staff, professional photographers, or third parties acting on our behalf.

It applies to:

  • Sports Teams (Professional and Amateur)
  • School Teams
  • Health Club and Gym Members
  • Individual Guests and Accommodation Clients

 

3. Lawful Basis for Use


The use of images and video materials for promotional and historical purposes is based on one or more of the following lawful bases under the GDPR:

  • Legitimate Interest – preserving and showcasing the legacy and credibility of Browns Sports Resort as a sports and hospitality facility;
  • Consent – obtained directly from identifiable individuals where required (e.g., in close-up photos, team portraits, or personal testimonials).

 

Individuals may withdraw consent at any time, and Browns will cease future use of the material in question.

 

4. Use of Historical Materials


Photos, videos, and other media may be used across Browns’ communication channels, including but not limited to:

  • The official website: www.brownssportsresort.com
  • Printed brochures and promotional materials
  • Social media platforms
  • Press releases or media coverage
  • Internal and external presentations

 

We always strive to ensure that the use of materials is respectful and aligned with the sporting and professional context in which they were originally captured.

 

5. Review and Retention Periods


To balance the Browns’ legitimate interest in maintaining a historical record with individuals’ privacy rights, materials are reviewed periodically as follows:

 

Category Review Period Action
School or university teams
 Every 5 years
Reviewed for continued relevance and appropriateness. May be archived, updated, or removed.
Health club and gym members  Every 5 years Reviewed for relevance and continued consent.
General guests and accommodation clients  Every 5 years Reviewed for relevance and continued suitability.
Sports teams  Every 10 years Retained longer to preserve historical legacy and credibility. Reviewed at the end of each 10-year period.
Minors Until the age of majority + 3 years
Always obtain parental/guardian consent; delete or anonymise afterwards.

Materials that are no longer relevant or are subject to a valid removal request will be securely deleted or anonymised.

 

6. Rights of Individuals


Any identifiable individual featured in our historical marketing materials has the right to:

  • Request access to the material in which they appear;
  • Request anonymisation or removal of the material;
  • Withdraw consent for continued use in future marketing.

 

Requests can be submitted by email to:
Allison Williams allison@browns-club.com

Browns may ask for proof of identity before processing the request to ensure data protection and prevent misuse.

 

7. Storage and Security


All historical materials are securely stored in Browns’ controlled systems, with limited access granted only to authorised personnel or marketing service providers under confidentiality obligations.

Archived materials are kept in secure digital repositories or physical archives located within the European Union.

 

8. Links and Integration


This policy forms part of Browns’ overall commitment to data protection and privacy and should be read together with our Privacy Policy.

 

9. Updates


This policy may be updated periodically to reflect operational or legal developments. The most recent version will always be available on our website. Material changes will be notified to relevant clients and partners where appropriate.

 

Contact Us


If you have questions about this policy or wish to make a request regarding your image or likeness, please contact:

Browns Sports Resort
Email: allison@browns-club.com
Address: Caminho dos Golfes, Vilamoura
Phone: 289322740

 

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